Email Marketing

About Email Marketting

Email marketing is a digital marketing strategy that involves sending targeted and personalized email messages to a group of individuals with the goal of promoting products, services, building relationships, and achieving various marketing objectives. It is a direct and cost-effective way to reach and engage with your audience.

E -marketing is used for:

↠   Sending e-mails with the purpose of enhancing the relationship of a company or merchant with its current or previous customers, to encourage customer loyalty and repeat business,
↠   Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
↠   Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
↠   Adding advertisements to e-mails sent by other companies to their customers, and
↠   Sending e-mails over the Internet, as e-mail did and does exist outside the Internet.
↠   Sending emails designed to encourage customer loyalty and enhance the customer relationship
↠   Placing your marketing messages or advertisements in emails sent by other people

Benefits of e-mail Marketing:

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